Krause Toyota Wins Prestigious Leadership & Small Business Awards

top work places 2017 - krause toyota

The Breinigsville community is proud to present Krause Toyota with not one, but two awards, which they well deserved; one for their excellence in leadership and the other integrity in running a small business. These are important awards because they are based on the honest opinions of their employees and customers.

 

Joe Harris

Joe Harris has been working in the automotive sales business for 31 years now, working at many different dealerships. Krause Toyota has been the best of them all according to him. “I never worked for an owner that appreciated me until I worked here, and that is because the owners are actually here every day working,” Harris said. “They see everything we go through on a daily basis.”

Vicki Phillips

Another employee, Vicki Phillip, who is an office associate, knew she would love this place during her interview to be hired. She remembered the occasion saying, “The women in accounting were the first people I saw. I knew right away that I would fit in with them. They were absolutely warm and welcoming. Everybody here is compassionate. They truly care about you and appreciate you and what you do for them. It’s very nice to feel appreciated. People aren’t down in the dumps here. When you come into work, you know you’re going to have a good day.”

Krause Toyota Found in The Morning Call
Krause Toyota Found in The Morning Call

Overall Caring Environment

In an industry that is putting more pressure to sell more and more, Krause Toyota makes it a point for their employees to have a balanced life. Most places in the area require employees to work on Christmas Eve at some capacity. Krause Toyota is closed for the holidays so they can spend time with their family.

It seems like one of the few places where all 39 employees work together to give the best experience not only for the customers but themselves as well. If you look around the dealership you will see so many smiling faces, and you can tell the people are happy to be there. It is because of this, that they have earned the Leadership Award, as well as the Small Business Award.

 

We recommend you experience this for yourself. Stop by Krause Toyota in Breinigsville, PA and see all the smiling faces. You will be glad you did.

Performance-Focused Yaris GRMN Set to Debut in Geneva

If you’re not obsessed with Toyota, the name “Gazoo Racing Masters of Nurburgring,” shortened to GRMN, might sound unfamiliar to you. This performance division of Toyota has been restricted solely to Japan for years, never quite making its way into other markets. That time seems to be coming to an end with the upcoming debut of the performance-focused Yaris GRMN. Toyota is bringing this amped-up variant of the popular Toyota Yaris to the Geneva Motor Show for a worldwide introduction.

Performance-Focused Yaris GRMN
Image attributed to: https://commons.wikimedia.org/wiki/File:Toyota_Yaris_Logo.jpg

 The lightweight, subcompact hot hatch will be powered by a supercharged 1.8-liter inline-four-cylinder engine that cranks out 205 horsepower, which is more than enough for the little Yaris. The Yaris GRMN will also feature other upgrades such as track-ready brakes, a tuned suspension, and cool wheels. Competitors at the Geneva show include the Ford Fiesta ST and VW Polo STI – however, the Yaris beats them when it comes to engine power, so it’s already set to take the world by storm.

 Krause Toyota doesn’t have any word on performance specs yet, but we look forward to the information being revealed at the upcoming auto show, when we’ll get a glimpse of the new performance-focused Yaris GRMN with its slick style and sharp graphics. Stay tuned for more info on different models and features for the production version.

2018 NASCAR Camry Make Debut in Detroit

At the North American International Auto Show (NAIAS) held last month in Detroit, Toyota showed off both the production version of the all-new 2018 Camry and the 2018 NASCAR Camry.

2018 NASCAR Camry

2018 NASCAR Camry

The race car version of the Camry bears a lot of resemblance to its showroom counterpart. It also comes with a striking, sharp new design. The car will begin racing this year as Toyota defends its NASCAR Premier Series manufacturer’s championship. Its racing debut will be on February 18th in The Clash at Daytona. Then, it will defend its Daytona 500 title on Sunday, February 26th.

Ed Laukes, Vice President of Integrated Marketing Operations for Toyota Motor Sales (TMS), U.S.A., said, “Reimagining both the Camry race car and its production counterpart has been a tremendous undertaking and our goal has been to maintain parallel design characteristics so our fans can enjoy driving a Camry that closely resembles the one their favorite NASCAR driver races each weekend.”

Toyota and NASCAR

Toyota first entered the NASCAR ranks in 2000 as part of the Goody’s Dash Series. Since then, it has seen a lot of success; Camry drivers have won 95 NASCAR Premier Series races over the past 10 seasons. Toyota won its first driver’s championship in 2015 and its first manufacturer’s championship in 2016.

If you’re anxious to drive something similar to what you see on the track, the production version of the 2018 Toyota Camry will be coming to Krause Toyota later this year.

Toyota CEO to Run Electric Car Division

Electric Car DivisionToyota has been largely opposed to battery-powered electric cars, instead focusing on developing hydrogen fuel-cell vehicles, like the Mirai. Now the Japanese automaker is shifting its gaze to mass-market electric cars and their pick to head up the segment is evidence enough to how serious the company is. Akio Toyoda, Toyota CEO, will take the helm of the brand’s electric car division.

The brand’s CEO taking the helm is no laughing matter, especially not for competing automakers. Given Toyota’s track record for developing popular, fuel-efficient cars like the Prius, an electric car could be a game changer.

Toyoda’s involvement should speed up the research and development of the brand’s first electric car. He isn’t new to the world of electric cars, either.

The Toyota CEO helped create a deal with Tesla back in 2010. The brand also invested in Tesla. Tesla, in return, developed an electric powertrain for the RAV4 EV, a model largely developed to meet California’s emissions mandate.

Reports indicate Toyota aims to debut its first mass-market electric car in 2020 in conjunction with the Tokyo Olympics.

We here at Krause Toyota can’t wait to see what comes out of the new electric car division, headed up by none other than Akio Toyoda himself!

Thanksgiving Travel Tips

The Halloween hype has come and gone and, with the kids out of costume, it’s time to start planning your holiday travels. Whether you’re flying across the country or driving to another city, there are plenty of steps you can take to reduce your stress level. Here are some fantastic Thanksgiving travel tips from us here at Krause Toyota. Happy holidays!

 

  • Packing – Travelers choosing to fly should pack light and avoid extra bags. Many airlines charge for extra baggage and that can add up quickly. Instead, consider mailing your extra clothes and belongings to your destination. It will be cheaper and save you the hassle of transporting multiple bags to the airport.

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  • Flying – No matter what airline you choose to fly on, sign up for email notifications about special deals, discounts, and holiday pricing. Arrive a few hours early, or more depending on the day of your flight, and plan ahead. Triple check that you have everything you need to travel as well.

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  • Driving – Those who choose to hit the open road will find it much more crowded than open. Traffic jams and other obstacles are prevalent during the holiday season. Make use of technology like navigation systems and apps, to avoid those obstacles and arrive at your destination safely and on time.

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Halloween Safety Tips

October has finally arrived and in just a few weeks the kids will be gearing up to collect some free candy! There’s a lot that goes into Halloween from a parent’s side, including costume preparation and supervising, so here are a few Halloween safety tips from us at Krause Toyota to make this year’s holiday one of the best!

  • Halloween Safety TipsCostumes – A costume is necessary for trick-or-treat night, unless you’re a teenager out for free candy. Make sure your child’s costume fits well and doesn’t drag along the ground. The last thing any parent needs is an injury due to tripping. Large masks can make it hard to see, so use makeup or face paint when possible. Attach a glow stick to your child’s costume to make them easier to spot as they walk back down the driveways with their loot!
  • Supervising – Supervising a large group of kids can be incredibly difficult, especially if they’re hyped up on candy. Kids older than the age of 12 can generally be out without supervision provided they stay to familiar areas and are in groups. Those under the age of 12 should be reminded not to run into the road and to stick to sidewalks. Make sure you aren’t distracted by a smartphone or other device!
  • Driving – Driving can be hazardous towards the end of the year. Check what time your area is holding trick-or-treat hours and avoid driving if possible. If not, keep a sharp eye out for children and drive slow!

Signs You Need New Brakes

Once you take every safety system into account, the braking system likely tops the list. Although new technology has made driving much safer, many of the systems, particularly those involving collision avoidance, are useless without a proper functioning braking system. Take care of your brakes to ensure all your systems are good to go on the road. Here are some of the most obvious and common signs you need new brakes from us here at Krause Toyota.

Signs You Need New Brakes

1.Squealing – A hard-to-miss sign that your brake pads need to be replaced, a high-pitched squeal is caused by metal hitting metal. In this case, the built-in indicator strips in the worn brake pads are hitting the rotors, causing the annoying squealing sound. If you hear this, you should take your car in for service as soon as possible to have the pads replaced.

2. Pulling – If your car pulls to either side when braking, odds are the brake lines are wearing unevenly or there’s something in the brake fluid that shouldn’t be there. Take your vehicle to a dealership for a quick fix before it becomes an expensive repair.

3. Sight – One of the best ways to see if you need new brakes is to literally see them. Look through the wheel spokes and you’ll likely see the brake pad pushed against the rotor. If the pad has more than a quarter-inch on it, there’s no need to worry just yet. If there is less than that, though, make a service appointment in the near future for a new set of brake pads.

Toyota Leads Automotive Innovation

One of Toyota’s main goals is to engineer and create new ideas for the vehicles of tomorrow. In fact, Toyota is a recognized leader in automotive innovation and has been issued more patents than any other automaker for the second year in a row.

Toyota Lead Automotive Innovation - Toyota Mirai
Toyota Lead Automotive Innovation – Toyota Mirai

In 2015, the United State Patent and Trademark Office issued 1,636 patents to Toyota. In addition, over the past eight years, Toyota has been awarded more patents than any other vehicle producer.

The Intellectual Property Owners Association (IPO) tracks patents each year and for 2015, Toyota was the only automaker included in the IPO’s top 20 list. This puts Toyota together with companies like Microsoft, Apple, IBM, and Google.

“As companies in the automotive industry transform themselves into broader mobility providers, no auto company better demonstrates innovation and technology for the future than Toyota,” said Jeff Makarewicz, senior vice president, Toyota Technical Center (TTC), Toyota’s North American research & development headquarters, in a statement.

Some of Toyota’s most recent patents include technology that helps autonomous vehicles detect and safely react to emergency vehicles, creating artificial skin for use on mannequins during pedestrian safety tests, and creating fabrics that actually clean themselves.

Here at Krause Toyota, we are proud to be part of such an innovative company and can’t wait to see what Toyota has in store for the future.

Toyota Earns Spot on List of World’s 50 Smartest Companies

There is no shortage of brains at Toyota and this is evident by its placement on the MIT Technology Review’s list of the World’s 50 Smartest Companies.

“We’re very grateful to be recognized by MIT…” said Jim Lentz, chief executive officer of Toyota Motor North America, in a statement. “Toyota’s scientists are committed to innovation and leading the way to a future of mobility that is cleaner, safer, and provides freedom of mobility for all.  In the spirit of kaizen, Toyota is committed to improving every day in the service of our customers and society.”

Toyota was ranked 17th on the list and was one of only two automakers to earn a spot. It even ranked higher than global tech giants like Intel, Microsoft, and IBM. To earn a place on the list, editors look at companies that “best combine innovative technology with an effective business model.”

2016 Toyota Fuel Cell Vehicle Mirai
Toyota earned high marks from MIT Technology Review for the release of the hydrogen-powered Mirai

Editors praised Toyota for its new Toyota Research Institute, which will focus on robotics, artificial intelligence, and the future of mobility. Toyota also earned high marks for the release of the hydrogen-powered Mirai along with Toyota’s dedication to building a strong network of hydrogen refueling stations.

Come visit us today at Krause Toyota to see the intelligent Toyota lineup that includes the Prius family, powerful Tundra, and stunning Avalon. Who knows, you might just feel smarter once you start driving one.

How to Pack Your Car for a Road Trip

 


Now that the summer is here, you probably have a road trip or two planned for your family. However, in order to have a successful road trip, one thing you need to do is make sure everything is packed away properly. Here are a few tips on how to pack your car for a road trip.

 

    • Have everyone in the family, pack a small bag with things they would like to do while in the car—books, tablets, handheld games, drawing pads, etc.

    • Snacks play a pivotal role in having a successful road trip. Pack plenty of easy-to-eat snacks that won’t make a big mess. Bring along a reusable water bottle for each person. You’ll want napkins and wet wipes to clean up any messes. Keep snacks and drinks in the center of the vehicle so all passengers can reach them.

    • When packing the trunk or cargo area, make sure the heaviest items are on the bottom. Then, of course, the lightest items go on the top.

      • Make sure you don’t pack your cargo area too high and impede your view out of the rear window. You also don’t want items to fall over and hit any backseat passengers.

  • If you’ll be stopping overnight before you reach your final destination, pack an overnight bag with a change of clothes and basic necessities. This way you won’t have to unpack the whole car.

 

 

Now that you know what to pack, make sure your car is road trip ready. Bring it in to Krause Toyota for a quick pre-trip check up.

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