You wouldn’t believe what goes into the design of a vehicle, especially a vehicle as unique as the Toyota Prius. The story of its latest incarnation saw an initial design that was scrapped and then later, designers reaching for a surprising source of inspiration—Lady Gaga.
Toyota had found that although the Prius was evolving immensely, technologically speaking, people were finding the design less and less “new and sophisticated.” An earlier design by Shunsaku Kodama, the chief designer of the next-generation Toyota Prius, was rejected by his bosses for being “too soft and organic.”
From there, Kodama decided to make the design a bit more “techy,” adding sharp lines. He also wanted some element of “extreme” in his design. More specifically, as he told Automotive News, “As a concept, we were thinking Lady Gaga. We wanted to be more extreme in our design.”
Lady Gaga manages to be both edgy and stylish while delivering solid and quality songwriting. The fifth-generation Toyota Prius looks to do the same thing, although exchanging the songwriting for an efficient and rewarding driving experience. Stop into Krause Toyota Scion to learn more!