Category Archives: Toyota

2018 Toyota Camry Upgrades

The Toyota Camry has long stood as the industry’s best-selling mid-size sedan. With more than a decade at the top spot under its belt, the popular model is due for a redesign, and that’s exactly what it’s getting. The 2017 model looked good, but the 2018 Toyota Camry exceeds expectations. Now entering the 8th generation, the successful model receives a variety of updates.

The 2018 Camry rolls out on the Toyota New Global Architecture platform and the result is glorious. The new model brings an adventurous style with an eye-catching design that’s sure to inspire drivers of all ages.

As far as measurements, the 2018 Toyota Camry is less than an inch wider and longer than the outgoing model. While crossovers are selling like hotcakes due to a higher ride height, the new Camry heads in the other direction, as the hood drops by more than one and a half inches, although a redesigned interior offers a more open cabin with a sporty feel.

The new Camry features three powertrain options: a 3.5-liter V6, a 2.5-liter four cylinder, and a hybrid version of the 2.5-liter four-cylinder. As for technology, drivers can expect a new and improved infotainment system which offers a built-in 4G LTE Wi-Fi hotspot with connectivity for up to five devices.

We here at Krause Toyota can’t wait for the arrival of the 2018 Toyota Camry!

Performance-Focused Yaris GRMN Set to Debut in Geneva

If you’re not obsessed with Toyota, the name “Gazoo Racing Masters of Nurburgring,” shortened to GRMN, might sound unfamiliar to you. This performance division of Toyota has been restricted solely to Japan for years, never quite making its way into other markets. That time seems to be coming to an end with the upcoming debut of the performance-focused Yaris GRMN. Toyota is bringing this amped-up variant of the popular Toyota Yaris to the Geneva Motor Show for a worldwide introduction.

Performance-Focused Yaris GRMN
Image attributed to: https://commons.wikimedia.org/wiki/File:Toyota_Yaris_Logo.jpg

 The lightweight, subcompact hot hatch will be powered by a supercharged 1.8-liter inline-four-cylinder engine that cranks out 205 horsepower, which is more than enough for the little Yaris. The Yaris GRMN will also feature other upgrades such as track-ready brakes, a tuned suspension, and cool wheels. Competitors at the Geneva show include the Ford Fiesta ST and VW Polo STI – however, the Yaris beats them when it comes to engine power, so it’s already set to take the world by storm.

 Krause Toyota doesn’t have any word on performance specs yet, but we look forward to the information being revealed at the upcoming auto show, when we’ll get a glimpse of the new performance-focused Yaris GRMN with its slick style and sharp graphics. Stay tuned for more info on different models and features for the production version.

2018 NASCAR Camry Make Debut in Detroit

At the North American International Auto Show (NAIAS) held last month in Detroit, Toyota showed off both the production version of the all-new 2018 Camry and the 2018 NASCAR Camry.

2018 NASCAR Camry

2018 NASCAR Camry

The race car version of the Camry bears a lot of resemblance to its showroom counterpart. It also comes with a striking, sharp new design. The car will begin racing this year as Toyota defends its NASCAR Premier Series manufacturer’s championship. Its racing debut will be on February 18th in The Clash at Daytona. Then, it will defend its Daytona 500 title on Sunday, February 26th.

Ed Laukes, Vice President of Integrated Marketing Operations for Toyota Motor Sales (TMS), U.S.A., said, “Reimagining both the Camry race car and its production counterpart has been a tremendous undertaking and our goal has been to maintain parallel design characteristics so our fans can enjoy driving a Camry that closely resembles the one their favorite NASCAR driver races each weekend.”

Toyota and NASCAR

Toyota first entered the NASCAR ranks in 2000 as part of the Goody’s Dash Series. Since then, it has seen a lot of success; Camry drivers have won 95 NASCAR Premier Series races over the past 10 seasons. Toyota won its first driver’s championship in 2015 and its first manufacturer’s championship in 2016.

If you’re anxious to drive something similar to what you see on the track, the production version of the 2018 Toyota Camry will be coming to Krause Toyota later this year.

The Standard Safety in the 2017 Toyota Highlander Gets High Rating

2017 Toyota Highlander

Toyota is a popular automobile manufacturer for a reason. Toyotas are comfortable, reliable, and safe. Really safe. For some time, Toyota has offered one of the safest overall lineups, earning more Insurance Institute for Highway Safety (IIHS) Top Safety Pick + awards than any other manufacturer. The 2017 Toyota Highlander is one of many Toyotas on the list.

 The Top Safety Pick + award is the highest one given by the IIHS. To qualify, an automobile must pass five different crash tests with good ratings. These tests examine a vehicle’s front end, its sides, its roof strength, and its head restraints. A vehicle must also have acceptable or good headlight ratings. If a vehicle can pass all of these standards, then the IIHS rating will indicate that it is one of the safest options in its vehicle class.

 With so many advanced safety features and technologies, there are many automobiles who receive these awards from the IIHS. However, Toyota’s mid-size SUV is an exceptional example. Where most other vehicles only meet these safety ratings with the addition of optional features, the 2017 Highlander is safe and secure from the get-go, no matter which trim you choose. It’s the standard safety in the 2017 Toyota Highlander that makes it a Top Safety Pick plus. The Highlander is one of many Top Safety Pick Toyota vehicles, and one of many ways in which Toyota continues to put the customer’s best interest first.

Toyota CEO to Run Electric Car Division

Electric Car DivisionToyota has been largely opposed to battery-powered electric cars, instead focusing on developing hydrogen fuel-cell vehicles, like the Mirai. Now the Japanese automaker is shifting its gaze to mass-market electric cars and their pick to head up the segment is evidence enough to how serious the company is. Akio Toyoda, Toyota CEO, will take the helm of the brand’s electric car division.

The brand’s CEO taking the helm is no laughing matter, especially not for competing automakers. Given Toyota’s track record for developing popular, fuel-efficient cars like the Prius, an electric car could be a game changer.

Toyoda’s involvement should speed up the research and development of the brand’s first electric car. He isn’t new to the world of electric cars, either.

The Toyota CEO helped create a deal with Tesla back in 2010. The brand also invested in Tesla. Tesla, in return, developed an electric powertrain for the RAV4 EV, a model largely developed to meet California’s emissions mandate.

Reports indicate Toyota aims to debut its first mass-market electric car in 2020 in conjunction with the Tokyo Olympics.

We here at Krause Toyota can’t wait to see what comes out of the new electric car division, headed up by none other than Akio Toyoda himself!

Toyota Leads Automotive Innovation

One of Toyota’s main goals is to engineer and create new ideas for the vehicles of tomorrow. In fact, Toyota is a recognized leader in automotive innovation and has been issued more patents than any other automaker for the second year in a row.

Toyota Lead Automotive Innovation - Toyota Mirai
Toyota Lead Automotive Innovation – Toyota Mirai

In 2015, the United State Patent and Trademark Office issued 1,636 patents to Toyota. In addition, over the past eight years, Toyota has been awarded more patents than any other vehicle producer.

The Intellectual Property Owners Association (IPO) tracks patents each year and for 2015, Toyota was the only automaker included in the IPO’s top 20 list. This puts Toyota together with companies like Microsoft, Apple, IBM, and Google.

“As companies in the automotive industry transform themselves into broader mobility providers, no auto company better demonstrates innovation and technology for the future than Toyota,” said Jeff Makarewicz, senior vice president, Toyota Technical Center (TTC), Toyota’s North American research & development headquarters, in a statement.

Some of Toyota’s most recent patents include technology that helps autonomous vehicles detect and safely react to emergency vehicles, creating artificial skin for use on mannequins during pedestrian safety tests, and creating fabrics that actually clean themselves.

Here at Krause Toyota, we are proud to be part of such an innovative company and can’t wait to see what Toyota has in store for the future.

Toyota Earns Spot on List of World’s 50 Smartest Companies

There is no shortage of brains at Toyota and this is evident by its placement on the MIT Technology Review’s list of the World’s 50 Smartest Companies.

“We’re very grateful to be recognized by MIT…” said Jim Lentz, chief executive officer of Toyota Motor North America, in a statement. “Toyota’s scientists are committed to innovation and leading the way to a future of mobility that is cleaner, safer, and provides freedom of mobility for all.  In the spirit of kaizen, Toyota is committed to improving every day in the service of our customers and society.”

Toyota was ranked 17th on the list and was one of only two automakers to earn a spot. It even ranked higher than global tech giants like Intel, Microsoft, and IBM. To earn a place on the list, editors look at companies that “best combine innovative technology with an effective business model.”

2016 Toyota Fuel Cell Vehicle Mirai
Toyota earned high marks from MIT Technology Review for the release of the hydrogen-powered Mirai

Editors praised Toyota for its new Toyota Research Institute, which will focus on robotics, artificial intelligence, and the future of mobility. Toyota also earned high marks for the release of the hydrogen-powered Mirai along with Toyota’s dedication to building a strong network of hydrogen refueling stations.

Come visit us today at Krause Toyota to see the intelligent Toyota lineup that includes the Prius family, powerful Tundra, and stunning Avalon. Who knows, you might just feel smarter once you start driving one.

Toyota Hosts 2017 Prius Prime Reveal at New York Auto Show, Gets Record Fuel Economy

At the New York International Auto Show, Toyota wasn’t content to just release a few updated models and ideas. Additionally, the automaker hosted the reveal of the all-new 2017 Prius Prime, previewing an upcoming hybrid vehicle said to get up to 120 mpg.

Compared to the previous Prius model, these fuel economy stats represent an improvement of 26%. And in fact, according to the EPA, the average Prius model already gets about 54 combined mpg, making the Prius Prime that much more astounding.

Additionally, the Prius Prime will be able to drive about 22 miles on a charge alone before it needs to switch to gasoline. Plus, the electricity can be re-charged as quickly as in 5.5 hours with a 120-v outlet.

A Toyota executive said at the reveal that the 22-mile range is enough for about 50% of Americans to get from work to home, without needing to waste even the tiniest bit of gasoline.

To learn more or to check out the current Toyota models, visit us anytime at Krause Toyota.

Meet the New Toyota C-HR Concept

Toyota’s next crossover was set to debut at the 2016 Geneva Motor Show, but images were leaked online prior to the official premier. The pictures show the production version of the Toyota C-HR Concept. This vehicle was first shown at the 2014 Paris Motor Show. We at Krause Toyota are excited by the potential production of this thrilling crossover.

Toyota C-HR Concept
Toyota C-HR Concept at 2016 CAS

The vehicle exterior has bold lines across the body and is built on Toyota’s New Global Architecture (TNGA). This is the same architecture which the new Prius built upon. The crossover also appears to have angular headlamps with a sleek grille, which is similar to the RAV4. The impression is of a futuristic crossover, with a sloping coupe-like roofline, boomerang-shaped LED taillights, and a raised stance.

There will be a gasoline-hybrid powertrain coupled with a Continuously Variable Transmission, although there may be other engine options available at a later date.

Europeans will have first dibs on the new Toyota CH-R. Once on the market, this crossover will be placed below the RAV4 in the Toyota lineup. More details will emerge as time goes on, and hopefully we will see the new CH-R in the states.

How Hybrids Work: Eco-Friendly Technology Explained

Toyota is known for its innovative technologies and eco-friendly designs, including hybrid and alternative-fuel systems. In fact, the Toyota Prius was the first commercially-available hybrid on the market. Nonetheless, hybrid models still might puzzle some drivers.

how hybrids work

According to fueleconomy.gov, hybrids combine a gasoline engine with an electric motor system in order to optimize fuel economy and lower emissions. This can also increase performance, and the technology is now used for a range of applications, from power tools to commercial transport.

Most hybrids come with a small gas engine and an electric motor. The motor can be charged by an outlet (plug-in hybrid) or through the gas engine and a generator. The electricity is mostly used to supplement the power of the engine, using it for passing, accelerating, or at low speeds. Energy is stored in a battery system, and can also be generated by Regenerative Braking Technology, a system that uses the friction of the brakes to create energy.

Another cool system is Automatic Start/Shutoff, a system that automatically shuts off the engine when you come to a full stop, and that restarts when the accelerator is pressed. This limits the amount of time you spend idling, essentially getting 0 mpg.

Toyota hybrid models include the Prius, Camry Hybrid, Highlander Hybrid, Avalon Hybrid, Prius c, and Prius v models. For more info, stop by Krause Toyota.