Category Archives: Toyota

Toyota’s TRD Pro Series Brings Showroom Style and Off-Road Fun Together

Toyota’s TRD Pro Series

Right now, Toyota might not be the first name to pop into your heard when you think of off-roading, but the dependable and valuable brand is currently looking to change that. Come see us at Krause Toyota Scion to check out Toyota’s TRD Pro Series, vehicles with enough style to light up any showroom and enough grit and tough-as-nails design to conquer any terrestrial challenge. TRD stands for Toyota Racing Division, and these cars are guaranteed to get your heart, as well as your Toyota vehicle’s engine, racing with excitement.

Three Toyotas—the Tundra, 4Runner, and Tacoma—received the TRD treatment for this year, and Digital Trendsdescribes them as “having been turned up to eleven.” It’s no exaggeration, either; whether you’re looking for a capable off-road truck or SUV, these Toyota vehicles have all the design and determination to take you anywhere you want—especially if the path is unpaved.

All three TRD series Toyotas come in a beautiful, bright orange exterior palette, making them hard to miss even when covered with mud. Make sure to keep an eye out for that special orange paint here at Krause, because the TRD series will have a limited production run this year, somewhere around 3600 vehicles total. So far, our favorite is the 4Runner, but feel free to stop by and try to change our minds!

Important Historical Documents preserved by Toyota donation

Important Historical Documents

Toyota has taken a step towards preserving our country’s history with a recent $100,000 gift to the Foundation for the National Archives. With this gift, the Foundation has been able to preserve many important historical documents, including the Serviceman’s Readjustment Act of 1944, also known as the GI Bill, President Nixon’s letter of resignation from 1973, and the Congressional passage of the Bill of Rights in 1789.


“It’s an honor to have Toyota preserve this special part of America’s rich history because of its impact on so many veterans, who sacrificed so much to keep our country safe and free,” said Don Esmond, Toyota Senior Adviser and a decorated Marine. “It’s important that they are given help restarting their civilian life.”


Toyota’s exhibition support has also enabled visitors to view and learn about differently documents, specifically the GI Bill, online, even when it’s not on display at the National Archives Museum. To see the GI Bill, visit the Foundation’s website here.

Toyota Engineer Awarded Patent for Roadway Technology

Congested roadways

Toyota is currently working on a technology that optimizes the speed limits on roadways based on the current traffic flow. This technology could help in improving roadway congestion and improve the overall safety of drivers.

Hideki Hada is the General Manager of the Integrated Vehicle Systems Department in the Toyota Technical Center (TTC). In 2004, he joined the TTC as a Senior Engineer for the creation of government-industry collaborative projects to develop wireless technologies for advancing safety systems. Safety is still one of Hideki’s main concerns, which led to the patent he recently received for Vehicle Speed Indication using Vehicle-Infrastructure.

Hideki explains it this way, “Cars transmit their actual traveling speed to highway infrastructure via Dedicated Short Range Communication (DSRC). The highway infrastructure management system collects that data and calculates an optimal traveling speed of vehicles on that highway based on the traffic condition in the area.  This optimal traveling speed is sent to vehicles again using DSRC wireless communication.  By these vehicles following this suggested traveling speed, the flow on the highway is improved (smoother, no congestion).”

Basically, this system would use real-time roadway information to adjust speed limit signs based on congestion and traffic flow. For example, if there was traffic congestion five miles ahead, by adjusting the speed limit of the roadway by a few mph, it could delay other vehicles from arriving to that location, which could lessen or resolve the congestion altogether. This would also improve the safety of drivers.

This technology could lead to some major changes in our roadways. Hideki acknowledged all the help he’s been receiving to get this project moving, “This patent signifies TTC’s capabilities to create innovative ideas for the future transportation systems and I am happy to be a member of this great team.”

Stop into your local Toyota dealership to see what excellent technology Toyota already has on the road.

Welcome to the new Krause Toyota Scion Blog!

Toyota Camry

Welcome and thank you for visiting the Krause Toyota Scion Blog! We make sure to post on a weekly basis to keep you up-to-date with Toyota and Scion news, dealership news, and the local Allentown, PA area news.

If this is your first time stopping in to view our blog, we hope you stop by again! Feel free to comment and share our posts. For those of you who are returning, welcome back! We hope our posts keep you coming back in the future; make sure to check frequently for special offers, community events, Toyota and Scion news, and more.

From Krause Toyota Scion to you, we welcome you to the new Krause Toyota Scion Blog!