Category Archives: Uncategorized

Thanksgiving Travel Tips

The Halloween hype has come and gone and, with the kids out of costume, it’s time to start planning your holiday travels. Whether you’re flying across the country or driving to another city, there are plenty of steps you can take to reduce your stress level. Here are some fantastic Thanksgiving travel tips from us here at Krause Toyota. Happy holidays!

 

  • Packing – Travelers choosing to fly should pack light and avoid extra bags. Many airlines charge for extra baggage and that can add up quickly. Instead, consider mailing your extra clothes and belongings to your destination. It will be cheaper and save you the hassle of transporting multiple bags to the airport.

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  • Flying – No matter what airline you choose to fly on, sign up for email notifications about special deals, discounts, and holiday pricing. Arrive a few hours early, or more depending on the day of your flight, and plan ahead. Triple check that you have everything you need to travel as well.

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  • Driving – Those who choose to hit the open road will find it much more crowded than open. Traffic jams and other obstacles are prevalent during the holiday season. Make use of technology like navigation systems and apps, to avoid those obstacles and arrive at your destination safely and on time.

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Importance of Changing Your Oil

Changing Your Oil

Routine maintenance is the key to keeping your car running efficiently for as long as possible. Forgetting to change the oil once or twice won’t drastically affect your car’s lifespan, but never changing your oil will cost you in the end. Oil plays a vital role within the engine and here at Krause Toyota, we’re sure to change our oil as often as needed.

The most important role oil plays within the engine is lubrication. It lubricates the many moving parts to keep them from damaging one another. Second, it prevents carbon and varnishes from building up. Lastly, it carries away some of the heat generated by the constant explosions within the cylinders.

Knowing when to change your oil is a simple matter of opening your owner’s manual. Quick change oil outlets are sticking with the 3,000 mile rule, but most modern vehicles require an oil change every 7,500 miles, making the 3,000 mile rule outdated.

If you don’t change your oil, carbon and varnishes could build up on the camshafts and valves. That can cause sludge to form and the only way to remove it is with an expensive engine cleaning. Even worse, your camshafts could be damaged or the pistons could seize altogether.

2016 Toyota Mirai Makes Road Debut

Toyota pulled all the stops when it came to the official road debut of their hydrogen fuel cell vehicle. The 2016 Toyota Mirai took the spotlight at a historic Hollywood movie studio. Michael J. Fox and Christopher Lloyd joined Toyota executives for a special “Back to the Future” theme. The Mirai is widely known as the car of the future due to its lack of emissions.

“It’s a special day for all of us,” Fox said. “It’s the day the future becomes reality.”

300 Mirai owners and representatives from the dealerships delivering the cars were also at the debut. So far, 2,000 people have ordered the hydrogen fuel cell-powered sedans. 40 owners received keys to their Camry-sized cars at the event.

Toyota plans to add another 100 Mirai drivers to California’s roads by the end of 2015. The automaker has already set goals for 2016 and 2017: 1,000 and 3,000 Mirais sold, respectively.

The Mirai will have a range of 300 miles and take just five minutes to refill. The only emission is water vapor. The Mirai’s electric motor is capable of 151 hp and 247 lb-ft of torque with a 0 to 60 mph time of nine seconds.

We here at Krause Toyota are ecstatic to see the Mirai officially hitting roadways!

Toyota Fuel-Cell Technology: “A Quantum Step”

Toyota fuel-cell technology

“To boldly go where no man has gone before.” This sentiment has been traditionally used to describe the crew of the Enterprise in the cult sci-fi show Star Trek. It could just as easily describe the intentions of automaker Toyota in its development and design of the Mirai. Don’t believe us? Just ask Scott Samuelsen, an engineer and director of the National Fuel Cell Research Center at the University of California at Irvine, “This is not an alternative to a gasoline vehicle…This is a quantum step up.”

There are two outstanding reasons that the Toyota Mirai is a “quantum” leap…

  • It runs on “the most abundant element in the universe.” HYDROGEN. No more worries about fuel depletion!
  • “Emits only heat and water.” Sounds like a recipe for tea. Crumpets anyone?

It’s no surprise that the Toyota fuel-cell technology that powers the Mirai is so…futuristic. After all, that’s exactly where the company is looking. “At Toyota, we are looking out 50 years and even more decades into the future,” said Toyota President Akio Toyoda.

We’re proud to be part of a company that’s willing to take steps forward that other automakers are afraid to risk. If the Mirai is a success, maybe you’ll be able to test drive one at Krause Toyota Scion in the near future!

Toyota Gives Grant to Further Environmental Education in Kentucky

Kentucky has become a hub of business for Toyota over the years as they’ve brought plenty of factories through their manufacturing partners to the state. It’s no surprise, then, that Frankfort is the receiver of a recent grant from Toyota Motor Manufacturing for its Kentucky Environmental Council.

The grant is worth $10,000 and will go towards the 2014-15 Professional Environmental Educator Certification course.  The money will fund scholarships for educators and allow them to be trained in environmental education. This way, a wider group of Kentuckians can become better educated about environmental topics.

The point of these programs is to educate, not advocate, which means students are meant to make decisions of their own about the information they are given and choose what environmental issues they stand for. Educators are not to purposefully lead them one way or another. This is how the education programs remain professional.

This particular series of courses will take place over the span of four weeks. They’ll be held at state parks in Kentucky and at the Louisville Zoo in November.

We at Krause Toyota Scion are supportive of Toyota’s endorsement of these educational programs. And if you feel strongly about environmental issues, come visit us to check out our great lineup of hybrid and other fuel efficient Toyota vehicles.

Hybrid Synergy Drive Keeps Toyota Prius at the Top

Hybrid Synergy Drive

Toyota is celebrating 14 years of fuel-sipping technology and hybrid leadership with the launch of the new 2015 Prius, which continues the brand’s legacy of iconic style and clean, efficient energy.

The car goes to great lengths to reduce its footprint, both on the road and in the factory. Plant-derived, carbon-neutral plastics are used in the seat cushion foam, cowl side trim, inner and outer scuff plates, and deck trim cover. Meanwhile, ecological plastic is used to reduce CO2 emissions during production.

Thanks to Toyota’s advanced Hybrid Synergy Drive technology, the Prius also continues to lead the competition in efficiency. Under the hood, its 1.8-liter Atkinson-cycle, four-cylinder engine is paired with an electric motor to return 51 mpg city, 48 mpg highway, and 50 mpg combined. This efficiency is taken to even greater levels by the Prius’s 0.25 coefficient of drag—among the lowest of any production car—and its Super Ultra Low Emission Vehicle certification.

There’s also the quality of build, the advanced technology, and the consistently high safety ratings to take into consideration, but those things really go without saying at Toyota. When it comes to saving money at the pump and saving CO2, the 2015 Toyota Prius is a clear choice. Get it today at Krause Toyota!

Scion’s Website Will See a New Customer-Centric Focus

Scion’s Website

In a move to better reach, connect with, and relate to Scion’s main audience, the automaker plans to refocus their efforts. The Millennial demographic is a segment of young people who like to express themselves creatively, and Scion plans to provide a website that will allow these customers to get the most out of their buying experience. In addition, the automaker will update their marketing messages.

Alexander Edwards, president of Strategic Vision, a San Diego consulting firm, said Scion should more closely identify with sister company Toyota and its reputation for reliability. Scion’s marketing will likely better communicate its reliability to young buyers in the years to come. “Reliability is foundational,” he said. “If the vehicle is not reliable, they won’t buy it.”

While reliability is always key, Scion has a chance to really stand out to young buyers for their unique style and understanding of individualism. With three new product launches planned for the next 30 months and an entirely new digital plan, the automaker hopes to make a stir in the marketplace.

Scion.com will soon provide a customer-centric experience, predicting the needs of the user and hopefully driving quality leads to viewers. The website will use a variety of information including sensory-based data to create a unique online customer experience.

Nancy Inouye, Scion’s national marketing communications manager, explains the customer-centric experience in a recent interview with autonews.com: “So, let’s say you’re in San Francisco. It will deliver the San Francisco-based image. And if you’re into going to art galleries, it will mirror your interests on our site and will show how the Scion vehicle can fit your lifestyle, predicting which Scion model is best for you.”

No exact date was provided for the timing of updating Scion’s website, but here at Krause Toyota Scion, we can’t wait to see how the personalized site impacts sales.

Scion FR-S Release Series 1.0 Launches—1,500 Examples Only

Scion FR-S Release Series

What are you doing, reading this? Hurry! Head over to Krause Toyota now to get one of the first and few Scion FR-S Release Series 1.0!

No… you’re still here? Alrighty then. Well in case you didn’t know, the Release Series 1.0 is a new limited edition FR-S that Scion is launching as a modern homage to the sports coupe’s racing roots. It was revealed earlier this year at the New York International Auto Show and has now launched at dealerships nationwide, but only 1,500 examples were made.

It comes with a lovely coat of Yuzu exterior paint color and fancy features from Toyota Racing Development (TRD), including a Quad Tip Exhaust System, lowering springs, and a custom aero kit with a rear spoiler and side fender garnish. And, of course, each individual model has a sequential release series badge inlayed on its brushed aluminum shifter surround plate to indicate its exclusivity. Which, we’ll remind you, is quite high, so act fast if you want one!

2015 Toyota Sienna: Not Your Average Minivan

2014 Toyota Sienna

The internet has become more important than ever before when it comes to marketing—especially if you’re the 2015 Toyota Sienna. For the first time, Toyota has revealed the newest Sienna entirely online, introducing the minivan through the eyes of three creative, social media-savvy parents, showcasing the everyday and not-so everyday adventures the Sienna can take your family on.

 

“Today’s parents are embracing their life stage and those relatable family moments that make us laugh and feel connected,” said Jack Hollis, vice president of Toyota Division marketing at Toyota Motor Sales, U.S.A, Inc. “The 2015 Toyota Sienna seizes that same spirit of fun, everyday experiences with family and fits into the modern family dynamic. That is why Toyota chose to introduce the newest ‘Swagger Wagon’ to the world through a creative lens.”

 

With a more upscale interior, better handling, and more family-focused, innovative technology than ever the Sienna provides anyone looking for a minivan the perfect balance of practicality and style. The Driver Easy Speak features allows the driver’s voice to be amplified through the minivan’s rear speakers, meaning that Mom doesn’t have to raise her voice if the kids are being too rowdy. There is also a Dual-View Blue Ray rear seat entertainment system.

The Sienna’s release date has yet to be released, but you can see the video advertising series for yourself, click here.