Toyota Pledges $1 Million to Support the City of Detroit and the DIA

City of Detroit

When Toyota learned the Detroit Institute of the Arts (DIA) was raising $100 million to help restore the City of Detroit, support retirees, and maintain the museum’s ability to provide its cultural collections to the public, Toyota knew it wanted to be a part of the “grand bargain.” The automaker responded with a pledge of $1 million. We at Krause Toyota Scion are not surprised.

“Detroit and the surrounding areas are vitally important to the automotive community. They deserve our support,” said Simon Nagata, president of Toyota Motor Engineering and Manufacturing, Inc.

“Together we can find solutions to help Detroit become the healthy and vibrant community that reflects the spirit of its people. This commitment is a way to demonstrate our gratitude to the people who have built this industry and support us every day.”

The “grand bargain” will allow the DIA, the State of Michigan, and various other organizations to disperse pension funds to over $800 to retirees in 20 years

“Toyota has demonstrated its commitment to Detroit and Michigan by doing its part to secure the DIA’s future while helping Detroit’s retirees,” said Eugene A. Gargaro Jr., chairman of the board for the DIA. “We are extremely grateful for Toyota’s generous support and know that it will motivate other donors and help pave the way for a bright future, both for the City of Detroit and the DIA.”

Toyota’s TRD Pro Series Brings Showroom Style and Off-Road Fun Together

Toyota’s TRD Pro Series

Right now, Toyota might not be the first name to pop into your heard when you think of off-roading, but the dependable and valuable brand is currently looking to change that. Come see us at Krause Toyota Scion to check out Toyota’s TRD Pro Series, vehicles with enough style to light up any showroom and enough grit and tough-as-nails design to conquer any terrestrial challenge. TRD stands for Toyota Racing Division, and these cars are guaranteed to get your heart, as well as your Toyota vehicle’s engine, racing with excitement.

Three Toyotas—the Tundra, 4Runner, and Tacoma—received the TRD treatment for this year, and Digital Trendsdescribes them as “having been turned up to eleven.” It’s no exaggeration, either; whether you’re looking for a capable off-road truck or SUV, these Toyota vehicles have all the design and determination to take you anywhere you want—especially if the path is unpaved.

All three TRD series Toyotas come in a beautiful, bright orange exterior palette, making them hard to miss even when covered with mud. Make sure to keep an eye out for that special orange paint here at Krause, because the TRD series will have a limited production run this year, somewhere around 3600 vehicles total. So far, our favorite is the 4Runner, but feel free to stop by and try to change our minds!

2015 Toyota Sienna: Not Your Average Minivan

2014 Toyota Sienna

The internet has become more important than ever before when it comes to marketing—especially if you’re the 2015 Toyota Sienna. For the first time, Toyota has revealed the newest Sienna entirely online, introducing the minivan through the eyes of three creative, social media-savvy parents, showcasing the everyday and not-so everyday adventures the Sienna can take your family on.


“Today’s parents are embracing their life stage and those relatable family moments that make us laugh and feel connected,” said Jack Hollis, vice president of Toyota Division marketing at Toyota Motor Sales, U.S.A, Inc. “The 2015 Toyota Sienna seizes that same spirit of fun, everyday experiences with family and fits into the modern family dynamic. That is why Toyota chose to introduce the newest ‘Swagger Wagon’ to the world through a creative lens.”


With a more upscale interior, better handling, and more family-focused, innovative technology than ever the Sienna provides anyone looking for a minivan the perfect balance of practicality and style. The Driver Easy Speak features allows the driver’s voice to be amplified through the minivan’s rear speakers, meaning that Mom doesn’t have to raise her voice if the kids are being too rowdy. There is also a Dual-View Blue Ray rear seat entertainment system.

The Sienna’s release date has yet to be released, but you can see the video advertising series for yourself, click here.

Important Historical Documents preserved by Toyota donation

Important Historical Documents

Toyota has taken a step towards preserving our country’s history with a recent $100,000 gift to the Foundation for the National Archives. With this gift, the Foundation has been able to preserve many important historical documents, including the Serviceman’s Readjustment Act of 1944, also known as the GI Bill, President Nixon’s letter of resignation from 1973, and the Congressional passage of the Bill of Rights in 1789.


“It’s an honor to have Toyota preserve this special part of America’s rich history because of its impact on so many veterans, who sacrificed so much to keep our country safe and free,” said Don Esmond, Toyota Senior Adviser and a decorated Marine. “It’s important that they are given help restarting their civilian life.”


Toyota’s exhibition support has also enabled visitors to view and learn about differently documents, specifically the GI Bill, online, even when it’s not on display at the National Archives Museum. To see the GI Bill, visit the Foundation’s website here.

2014 Scion xD Brings Style and Utility

2014 Scion xD

The sassy new 2014 Scion xD is a compact hatchback that offers an exciting way to take on the city. Scion has mastered the daunting task of balancing bold style and practical utility in a car that manages to be fun to drive and efficient. Featuring a small footprint, plenty of interior space, and a smooth ride – you might be surprised just how fun the xD is to drive.

Make a statement when you hit the road in the xD. Bold, sharp lines, a rectangular lower and upper grille, wide stance, and high shoulder line contribute the the xD’s unique, muscular body style. Exterior options include five, six or seven spoke wheel options, chrome-tipped exhaust, and a color-keyed rear spoiler. In addition, new for 2014, buyers can choose from an assortment of two-tone combinations, allowing drivers to create an xD that uniquely reflects their individualism.

The xD is fitted with a 1.8-liter, four-cylinder engine with dual Variable Valve Timing with intelligence (VVT-i), which constantly and automatically adjusts to get the best possible performance from the compact SUV. The incredibly smooth engine puts out an impressive 128 hp and 125 lb-ft of torque, perfect for any road-trip and ideal for navigating the city.

2014 Scion xD Specifications

Even better? You won’t break the bank at the gas station. The 2014 xD gets an EPA-estimated fuel economy rating of 27 mpg city and 33 mpg highway thanks to a roller-rocker system and lightweight pistons, which help contribute to better fuel economy, and a piston-cooling oil jet means better efficiency.

2014 Scion xD

When it comes to the 2014 Scion xD, this is just the tip of the iceberg. A high tech, comfortable interior and a suite of safety features help round out the xD as a fun, practical, stylish, and smart choice in the compact SUV segment. Check out this recent Scion news release for more details.

Stop by Krause Toyota Scion today to test drive an xD for yourself!

Cedar Beach set to host 18th annual SportsFest


As summer is in full spring, Cedar Beach brings you the 18th annual SportsFest, which is set for July 17-20. For those of you who have attended in the past, you know this is a huge event for Allentown. There will be somewhere around 30 different sports occurring around the area, and festival President Ray Atiyeh has stated that they’re aiming for 10,000 athletes to participate.

One of the new events that they’re thinking will bring a lot of attraction is the Find and Go Seek Playground, which is family-oriented. “We are excited to welcome families who otherwise may not have come out to the event before to come enjoy the festival, bring their children to try some great healthy activities,” said owner of the Find and Go Seek website, Stephanie Miller. “We are also thrilled to be able to provide a great space for children that are attending as spectators to have a space of their own to explore and enjoy.”

Each year, they try to add something new that will keep locals coming to the event, but Atiyeh admits it’s difficult after 18 years. “In the past, we’ve been trying to expand and improve and are trying to get bigger and better, but there are limitations for everything because the Lehigh Valley is a small valley and we run out of fields and resources,” Atiyeh said. As much as they would like to keep it all at one location, it just isn’t possible. Some sports take up a lot of space, like Field Hockey and Ultimate Frisbee.

One other change you’ll notice this year is the use of social media. Not only will this be an easy way to quickly update everyone about the winners of the different events, but it also puts some of these amateur athletes in the limelight.

Be sure to stop out to support some of the local athletes and get involved in the activities!

Toyota Engineer Awarded Patent for Roadway Technology

Congested roadways

Toyota is currently working on a technology that optimizes the speed limits on roadways based on the current traffic flow. This technology could help in improving roadway congestion and improve the overall safety of drivers.

Hideki Hada is the General Manager of the Integrated Vehicle Systems Department in the Toyota Technical Center (TTC). In 2004, he joined the TTC as a Senior Engineer for the creation of government-industry collaborative projects to develop wireless technologies for advancing safety systems. Safety is still one of Hideki’s main concerns, which led to the patent he recently received for Vehicle Speed Indication using Vehicle-Infrastructure.

Hideki explains it this way, “Cars transmit their actual traveling speed to highway infrastructure via Dedicated Short Range Communication (DSRC). The highway infrastructure management system collects that data and calculates an optimal traveling speed of vehicles on that highway based on the traffic condition in the area.  This optimal traveling speed is sent to vehicles again using DSRC wireless communication.  By these vehicles following this suggested traveling speed, the flow on the highway is improved (smoother, no congestion).”

Basically, this system would use real-time roadway information to adjust speed limit signs based on congestion and traffic flow. For example, if there was traffic congestion five miles ahead, by adjusting the speed limit of the roadway by a few mph, it could delay other vehicles from arriving to that location, which could lessen or resolve the congestion altogether. This would also improve the safety of drivers.

This technology could lead to some major changes in our roadways. Hideki acknowledged all the help he’s been receiving to get this project moving, “This patent signifies TTC’s capabilities to create innovative ideas for the future transportation systems and I am happy to be a member of this great team.”

Stop into your local Toyota dealership to see what excellent technology Toyota already has on the road.

Welcome to the new Krause Toyota Scion Blog!

Toyota Camry

Welcome and thank you for visiting the Krause Toyota Scion Blog! We make sure to post on a weekly basis to keep you up-to-date with Toyota and Scion news, dealership news, and the local Allentown, PA area news.

If this is your first time stopping in to view our blog, we hope you stop by again! Feel free to comment and share our posts. For those of you who are returning, welcome back! We hope our posts keep you coming back in the future; make sure to check frequently for special offers, community events, Toyota and Scion news, and more.

From Krause Toyota Scion to you, we welcome you to the new Krause Toyota Scion Blog!

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