When you want to rejuvenate your brand, there’s no better way to do so than introducing a brand new model. Scion is taking this idea a step further, though. The Japanese carmaker recently announced that it is unveiling two new Scion models later this year at the New York Auto Show, giving the Scion brand a few new faces to attract more consumers than ever before.
The first, brand-new Scion model will come in the form of a production-spec iM concept, which was teased earlier in October. Similar to the European Toyota Auris, this concept car is predicted to be either a compact hatchback or a wagon that offers both versatility and performance. For the second new production model, the rumor mill is expecting yet another member of Toyota’s European lineup, looking at either the Aygo or Verso as top candidates. Both models are terrific options for the American market, offering funky, unique styling and great performance that will turn U.S. consumer’s heads.
To see what two new Scion models make an appearance at the New York Auto Show later this year, make sure you check back to Krause Toyota Scion!