A few weeks ago, we told you that Toyota would be adding two new models to the Scion lineup, and now we have more details on the first one up.
At the Los Angeles Auto Show, Scion unveiled its iM Concept car, and then announced that the new Scion model was already headed to production. Dealerships across the country, including Krause Toyota Scion, will be getting an all-new five-door compact hatchback sometime next year!
Scion also confirmed that it would show off this new iM-based model and another new Scion model at the New York International Auto Show in April.
“The two models we’re debuting in New York next spring are just the beginning for Scion,” said Scion Vice President Doug Murtha, in a statement. “We plan to bring three new products in three years to our showrooms, offering a variety of exciting options for current and new Scion customers.”
The iM Concept, and the future production version, are aimed directly at the younger generation of buyers between the ages of 18 and 34. This generation looks for a vehicle that not only is a great value, but offers some fun and bit of sensibility, too. The iM Concept delivers this.
Scion says the “i” stands for “individuality, intriguing, and a good fit for customers’ incomes.” The “M” means “modern, multifaceted, and magnetic.” Its sporty design and handling will definitely give customers the fun they are looking for, and its compact size is perfect for urban city streets.
What would you like to see in the production version of the iM Concept?